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How to enable purchase a sponsored ad space in Marketplace

First, you need to set-up your payment gateway, to receive the payment for the ad spaces.

Second, if you want to, for example, allow Registered Users to purchase a sponsor ad space, log into your AdminCP and go to:
Users >> User Group Manager >> Manage User Groups

This page will list all the available user groups. Lets work with the following user group:
Registered User

Click the drop down icon for that user group and then click on:
Manage User Settings

All user group settings are grouped into modules based on the module they belong to. In this case we are going to be editing a setting that belongs to the:
Marketplace

Look for and enable the setting:
Can members of this user group purchase a sponsored ad space?


Next to this, you will find the setting:
How much is the sponsor space worth for marketplace listings?
This works in a CPM basis. 
After enabling this setting, Registered Users will have a new footer menu link "Advertise", where they can create their own ads.


There you will need to setup the price for it and it's done!